The Word We Protect
For more than 30 years at IBM, one word shaped my thinking, my leadership, and ultimately my life: THINK. Originally introduced by Thomas J. Watson Sr. in 1914, it wasn’t a slogan — it was a responsibility. In this episode, I share how that word moved from corporate culture into personal conviction. Through a pivotal moment involving business reporting and integrity, we explore the quiet erosion of misalignment and the power of alignment. What word do you protect? And would you live it when it costs you something? THINK may be the beginning — but living it is the real work.
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